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Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
What does Publicis Imagine Analytics do?
Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.
What does a successful Manager look like?
We’re don’t all look the same, and we don’t expect you to, either. But successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more.
Among Manager candidates, we generally look for prior experience in media analytics, especially digital media. You should already be used to representing your team to external clients, since Managers are often the face of our Analytics team. We hope you’re a numbers whiz and know how to bring data to life through a compelling story. We’re also hoping you have at least a year’s worth of experience managing junior-level staff members and have at least three years of prior professional experience.
What does an Analytics Manager do day-to-day?
Our Managers work very closely with the Analysts and Senior Analysts to help them stay on track with day-to-day deliverables, but also build great stories. Managers also work closely with their Associate Directors to formulate a vision for their accounts, and then execute on that vision with their Analysts and Senior Analysts. As such, Managers are mentors, managers, project managers, and thought leaders, all at the same time.
- Minimum 3+ years of relevant experience
- Minimum 1 year of management experience of junior-level staff
- Proficiency in Microsoft Office (PPT, Excel, Word); Expert in complex Excel formulas
- Robust experience with at least one major third-party ad server with site-side tracking (like DoubleClick, Atlas, or Sizmek)
- Experience with a site analytics platform like Google Analytics or Adobe Analytics
- Knowledge of at least one online advertising media channel: Search, Display Banners, Mobile, Email, Contextual, Social, and CRM
- Strong critical thinking skills – able to perform client-critical analysis with limited oversight
- Ability to communicate complex ideas to both external and internal clients
- Demonstrate strong project management skills
- Bachelor’s Degree in a related field
Desired Experience:
- Preferred 4 - 6 years of relevant experience, agency experience is a plus
- Master’s Degree in a quantitative field and/or relevant coursework
- Experience with relational databases (SQL Server, MS Access, Oracle)
- Experience with ad verification tools like Integral Ad Science and MOAT
- Understanding and familiarity with advanced analytics practices (Descriptive Statistics, Linear Regression, Forecasting)
- Experience in at least one of the following areas: Programmatic (DMP, DSP), Cross Device Measurement, Attribution Modelling
- Experience with third-party research partners like Millward Brown, Nielsen, and comScore
Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $70,000 - $99,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
