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- Great company culture and career progression
- Strong business momentum
About Our Client
Our client is a well-known multinational Food & Beverage company in the world and Taiwan will be a strong focus market and key contributor to the company. They are now looking for a Trad Marketing Manager to develop channel segmentation and strategies in Taiwan.
Job Description
- Support Sales Head to develop channel segmentation and channel strategies via closely working with the sales team in consultation with the marketing manager.
- Support to set the target to achieve the excellence in physical availability aligned with portfolio/channel strategy
- Translate key Brand Strategy & Initiatives into field sales priorities and customer/channel plans
- Use shopper insights and retail data to identify key customer & channel opportunities to build brand awareness, trial & penetration - through brand advocacy, customer promotions, in-store visibility etc
- Develop customer promotions & evaluate post campaign performance
- Oversee execution of key marketing platforms/initiatives
- Manage & coordinate merchandising material and provision for Sales team implementation
- Manage POS & gift set development, logistics & ensure implementation standards at store level
- Manage Trade Marketing budget across all brand portfolios and channels
The Successful Applicant
- 7+ years solid trade marketing experience in MNC FMCG companies
- Familiar with both Modern Trade and General Trade channels
- Strategic thinking with growth mindset, a great team player with strong influencing
- Experience working with cross-functional teams and channels
- Strong communication and interpersonal skills in both English and Mandarin
- Be curious with high flexibility to embrace new changes
What's on Offer
- Competitive salary package and fringe benefit
- Great company culture with strong momentum
- High working flexibility
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