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We are seeking a talented and experienced Senior Marketing Executive to manage marcoms activities in the Asia region. In this role, you will be responsible for coordinating and executing comprehensive go-to-market strategies across various digital marketing channels. Your expertise will play a critical role in driving brand engagement, awareness, and conversions across the region.
Responsibilities:
- Lead the development and execution of go-to-market strategies for the Asia region, encompassing press releases, campaigns, and activities across owned, earned, and paid digital platforms.
- Ensure the seamless day-to-day management of our regional websites, delivering personalized online experiences that resonate with our target audience.
- Oversee the formulation and implementation of a robust social media content strategy, aligning with business goals and brand messaging.
- Collaborate closely with existing agencies to craft a content plan and publish captivating social media content that effectively engages target audiences, fostering increased engagement and conversions.
- Manage and nurture relationships with social media influencers and creative collaborators to create co-marketing initiatives that drive brand recognition and engagement.
- Utilize social media analytics to evaluate performance, derive actionable insights, and implement changes to enhance ROI continually.
- Provide support to various teams regarding day-to-day operations, addressing local team requests and offering activity assistance.
Requirements:
- A Bachelor's degree in Marketing or a relevant Communications program.
- A minimum of 5 years of experience in the consumer industry, with at least 2 years in a multinational corporation (MNC) environment.
- Demonstrated proficiency in managing diverse digital and social platform functions and operations.
- Proven ability to facilitate an integrated communication framework, fostering cross-collaboration with other departments and local teams.
- Exceptional written and verbal communication skills in English.
To apply, please visit www.gmprecruit.com and search for Job Reference: 23113
To learn more about this opportunity, please contact Goh Bao Yee at baoyee.goh@gmprecruit.com
We regret that only shortlisted candidates will be notified.
GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | Goh Bao Yee | Registration No: R1766609
