$ads={1}
Digital Marketing Specialist
ONE400, Inc., is an award winning design, digital marketing, and product development studio that works exclusively in the legal industry. We are looking for hardworking and dedicated innovators to help us continue to change how legal services are marketed, sold and designed so that all people have better access to justice. Our team is composed of marketers, developers, designers, lawyers and product professionals. ONE400’s mission is to create and implement next generation law marketing and technology solutions that allow law firms and legal tech organizations to offer services that promote access to justice, improve the quality of legal services and reach a broader audience. We also care deeply about employees and have won a best employer award from Gusto.
Description
We are looking for a highly motivated Digital Marketing Specialist to join our fast-growing company and bring a positive attitude and intellectual curiosity to our digital marketing team.
The Digital Marketing Specialist will be independently driven, have strong technical skills and will understand that when it comes to SEM, attention to detail and using data to inform your decisions is key to success.
Candidates for this position are expected to have strong project management skills, meticulous attention to detail, analytical skills, and the ability to thrive in a fast moving and challenging environment. The Digital Marketing Specialist position is a step towards a long term career at a very high growth company.
Your responsibilities:
● Implement campaigns to generate a high volume of quality leads for our clients.
● Manage online marketing efforts (SEM, PPC, SEO, CRO, Social).
● Help us maintain our Google Badged Partner status (obtain certifications).
● Coordinate campaign implementation with internal business units.
● Implement all tracking scripts, analytics goals and all appropriate pixels on sites we manage.
● Monitor campaign performance and provide reporting to executive management.
● Execute and manage social media strategies across various platforms (LinkedIn,Facebook, Instagram) aiming to build a large social media presence for ONE400.
● Execute and continuously improve our SEO strategy and ongoing system to rank higher in Google.
● Help execute lead generation activities including webinars, newsletters, and email marketing campaigns.
● Coordinate with different teams to execute content strategy effectively.
● Organize and manage a dynamic content calendar.
● Conduct keyword research to generate content ideas.
● Proofread blogs and landing page copy for accuracy.
● Evaluate the performance of content initiatives and projects, and share insights with the team.
Desired skills and experience:
● Bachelor Degree in Marketing or related field with 3 years of digital and marketing experience.
● Excellent english communication skills and ability to interact professionally with partners, and all levels of the employee peer group and management.
● Proficiency in WordPress is a must.
● Familiarity with Google Search Console.
● Familiarity with Google Tag Manager.
● Knowledge of Google AdWords and Analytics, Ahrefs, BrightLocal or similar tools for site management.
● Experience or basic understanding of SEO and SEM, including keyword research, link prospecting, and outreach.
● Social media lead generation experience (i.e. FaceBook, LinkedIn, Instagram, etc.)
● Demonstrated experience in lead generation activities, such as planning and executing webinars, email marketing campaigns, and content marketing.
● Detail-oriented with ability to prioritize multiple projects.
● Ability to meet tight deadlines and maintain focus under pressure.
● Simplifying the complex, you have a knack for taking a bunch of random inputs and organizing them into a form that is simple and easy to consume for others.
● Design thinker, you seek to understand the complete picture and how the pieces fit together before you make assessments. You want access to data and facts instead of hyperbole and opinions, but maintain the freedom to explore the gray areas.
Benefits of working at ONE400:
● Open paid time off
● Competitive pay
● Ongoing education opportunities
● A company that values your contributions and lets you independently pursue solutions for the benefit of our clients
● Work from Home
ONE400 Software Stack:
● Slack
● G Suite
● Adobe
● Wordpress
● Github
● Teamwork Projects
● ActiveCampaign (CRM)
● Clio Growth
● Lawmatics
Budget $23,000 MXN or - $1,350 USD gross amount / month
Job Type: Full-time
Pay: From $23,000.00 per month
Pregunta(s) de postulación:
- What are the key areas where you can use keywords to optimize site ranking?
- What is an example of a lead-generating campaign you would be excited to work on here?
Idioma:
- Inglés (Obligatorio)
Work Location: Remote
Expected Start Date: 05/09/2023
