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Position Purpose
The purpose of the Customer Offering Manager is to maximize total revenues and margins by developing a market assessment and product strategy to optimize the customers offerings though Amplifon's product & services portfolio. This includes the design and maintenance, portfolio management and pricing / promotion mix strategy and monitoring.
Services
Define pricing & promo strategy
Pricing execution control in store
The purpose of the Customer Offering Manager is to maximize total revenues and margins by developing a market assessment and product strategy to optimize the customers offerings though Amplifon's product & services portfolio. This includes the design and maintenance, portfolio management and pricing / promotion mix strategy and monitoring.
Key Accountabilities and Responsibilities
Design product & services portfolio
- Hearing aids and other products:
- Design product life cycle and launch of NPDs based on innovation funnel of suppliers (continuous relationship with them); leadership of launch projects in collaboration with other functions: Finance, Sales, Procurement, Audiology, etc.
- Monitor and optimization of product portfolio
- Monthly forecast accuracy of product mix, average selling price and discount
Services
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- Define the strategy of bundles service and additional service packs attached to the purchase of Hearing aids to push upselling and generate cross-selling.
Define pricing & promo strategy
- Continuous monitoring of average selling price, discount and margins performance and data analysis to detect issues, areas of improvement and recommending actions
- Monthly price forecasting
- Competition monitoring and reacting
- Promotion and CRM campaigns design to reach ASP target and to push consumer upselling; post-mortem analysis
- Disruptive business model thinking to boost market share and ensure company growth
Pricing execution control in store
- Lead a continuous store systems evolution to always ensure full control on pricing, promotions, and discount execution in store (Key user and liaison with IT function)
- Other tasks as deemed appropriate by Manager
Experience and Qualifications
Essential Qualifications:
- Masters or bachelor's degree in engineering, marketing, business, or related field.
Essential Experience
- Deep experience in pricing and product offering
- Proven track record of multifunctional projects leadership
- Digital knowledge would be very appreciated
- BI experience very appreciated
Skills and Competencies
Soft Skills:
- Alignment to the Amplifon Values
- Excellent written and verbal communication skills
- Ability to manage and prioritise competing demands with a customer-focused and outcomes-cantered approach
- Passionate for results and performance
- Driving innovation and continuous development thinking
- Comfortable dealing with ambiguity
- Entrepreneurial spirit
- Detail and quality focussed
Technical skills:
- Financial and analytical acumen
- High proficiency using MS Office Suite
- Demonstrated understanding of project management, process management, service delivery and PM software
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