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GPC is on a mission to deliver superior eCommerce software and we need people that love:
- Software
- Technology
- eCommerce
SUMMARY:
GPC is looking for an experienced and driven Email Marketing Manager with extensive experience setting up and optimizing email campaigns and strategies.
YOUR RESPONSIBILITIES:
- Develop and execute an email and SMS marketing strategy that drives customer engagement, retention, sales, AOV, and LTV
- Evaluate the end-to-end customer journey across multiple channels (email marketing, SMS) and turn learnings into actionable next steps to build out a robust CRM integrated marketing program
- Partner with cross-functional Marketing, CRM, Shopify stores, AMZ, and Customer Service leads to develop messaging strategy and calendar, maximizing opportunities to drive engagement, frequency, retention, sales, AOV, and LTV
- Track and analyze campaigns, measuring effectiveness & ROI, for all types of email and SMS messaging, and continually work to improve all KPIs: deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, as well as specific business goals around individual campaigns
- Leverage testing, segmentation, classification, and behavioral targeting to maximize engagement and nurture leads
- Ensure ongoing compliance with CAN-SPAM or related legislation that impacts campaigns
- Manage the day-to-day operations of the email and SMS marketing program, including campaign setup, execution, and reporting
- Collaborate with creative teams to develop compelling email and SMS content that drives engagement and conversion
- Stay up-to-date with emerging trends and technologies in email and SMS marketing
YOUR SKILLS:
- Strong experience in email marketing and CRM platforms such as Klaviyo, or similar platforms
- Familiarity with SMS marketing platforms such as Twilio, EZ Texting, or similar platforms
- Experience with cross-functional collaboration and partnership
- Strong analytical skills with experience in data analysis and reporting
- Ability to work with cross-functional teams and collaborate effectively
- Excellent communication skills in both English and Vietnamese
- Attention to detail and ability to manage multiple projects and priorities simultaneously
- Ability to interpret data and communicate insights and recommendations to stakeholders
- Knowledge of CAN-SPAM or related legislation that impacts campaigns
BENEFITS:
- Attractive salary and benefits
- Best hardware
GPC CULTURE:
- Exciting and diverse team, all around the world!
- Value given to ideas and opinions
- Friendly coworkers!
- Valuers of innovation
HOW TO APPLY:
- Please apply with your cover letter and resume.
- Apply Now! If you love eCommerce join our mission!
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