We Go Places! How about you?
Job Grade: 25
Location: Stellenbosch
Function: Commerce
Sub Function: Commerce - Marketing - Brand Management
Type of Contract: Permanent
Reference Number: 96985
Closing Date: 27/11/2023
Strategy
Leading the creation of consumer-driven brand / marketing strategies in line with business strategy
Consumer and market insights, contribute to portfolio processes and brand architecture
Competitive strategy review to define implications and learning
Drive brand price point index, packaging, product, brand positioning, brand communications, sponsorships, consumer promotions and resources requirement to support overall brand marketing strategy
Ensuring through the use of best practice and commercial acumen, profitable and sustainable growth of the brand. Delivering against commercial targets derived from the business goals
Sparring and supporting other functional managers in strategy development
Long-term strategy and operation policies in sales and trade marketing
Planning
Leading the yearly development process of the plans for the assigned brands
Target setting, ATL/ BTL budget development, 360 degree communication plan, brand activities calendar, activation plans
Championing the communication and alignment processes with key stakeholders to take strategies to action plan
Agency briefing and management, internal approval from marketing manager, alignment with key stakeholders at the operating environment
Execution
Ensure excellent execution of the brand plans
Directing and coaching the brand manager / trainee
Delivering brand activation programs as planned
Setting KPIs for brand managers and brand programs
Keeping ATL / BTL spending for within budget and administration parameters
Progress innovation/renovation projects through internal and global gate system
Directing and managing agency partnerships to deliver brand strategies
Briefing, managing and evaluating agency partnerships to deliver brand strategies
Challenging and supporting cross functions in execution of activation plans
Lead Channel promotions and customer management programs
Iconic brand identity execution through implementation of key brand assets on both ATL/BTL elements and ensuring VI is brought to life through visibility elements/initiatives across all channels
Monitoring / reporting
Using measurement to drive brand performance
Track, evaluate and use qualitative and quantitative research to define opportunities and issues for the portfolio and individual brands
Regularly review with other functions on key performance indicators for learning and improvement opportunities
Tracking, analyzing and using financial information to maximize return on brand investment
Using P&L, ABC costing, GP net by brands and by SKUs to review and drive brand strategies
Coaching and challenging team to evaluate ROI of key brand programs
Getting insights from market, media and consumers trends
People
Leading the brand team and managing people development
People coaching, performance management, personal development, career development and professional coaching
The successful candidate must have the following qualifications, skills and experience:
A relevant and recognized Honours or post-graduate qualification in Commercial/Marketing
Minimum 7 years’ relevant marketing experience, ideally across a range of categories/FMCG’s Thorough understanding of the FMCG value chain.
Superior leadership skills – including team leadership, thought leadership, problem solving, collaboration.
Mastery in cross functional management and project management skills & experience.
Mastery of strategic thinking and planning skills.
Mastery of developing and executing strategic plans and marketing plans.
Superior commercial acumen.
Superior background/skills in analytics and data driven business planning.
Superior background in consumer insight and consumer insight driven business planning.
Demonstrated creativity and creative management, including strong demonstrated experience in leading creative work and agency partnerships
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.
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